The Coca-Cola Kid
The Coca-Cola Kid
R | 14 July 1985 (USA)
The Coca-Cola Kid Trailers

An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.

Reviews
Manthast Absolutely amazing
Teddie Blake The movie turns out to be a little better than the average. Starting from a romantic formula often seen in the cinema, it ends in the most predictable (and somewhat bland) way.
Jenna Walter The film may be flawed, but its message is not.
Sameeha Pugh It is encouraging that the film ends so strongly.Otherwise, it wouldn't have been a particularly memorable film
jadavix In some ways "The Coca Cola Kid" may be the weirdest movie famously bizarre Serbian filmmaker Dusan Makavejev ever made.At least with his most out there material such as "WR:Secrets of the Organism" and "Sweet Movie", there was a sense that a sure hand was behind all the mayhem on screen. Even if you didn't get it you knew it meant something or had some purpose.The Coca Cola Kid is a movie without purpose. It is one of those obscure '90s movies that assumes a left-field plot guarantees a worthwhile story. It doesn't.What amazes me is that a filmmaker with such an indelible style as Makavejev was responsible for this yawnfest. Any filmmaker could have made it.The film stars Eric Roberts as a weird, unknowable executive who wants to find out why a town in Australia doesn't use Coke products. So he travels all the way from America to the bush to solve this life altering mystery. There he meets a young lady played by Greta Scacchi who wanders through the movie like a dense Susan Sarandon. She has a daughter played by a pretty bad child actress, and they have a weird bathing scene together which is probably the only reason anyone today would watch this mess.I didn't care at all about anything that happens in this movie. I didn't care about the characters, and some of the comedic subplots or side characters were just boring and stupid, like the hotel busboy who is convinced that the Eric Roberts character is really a secret agent for no reason other than that the movie needed comic relief in those scenes. If you are going to have a buffoonish character who the audience should laugh at, it helps to actually have some sense of why or how the character arrived at their misunderstanding. Are they crazy, or stupid, or both? The character appears to be neither, so it seems totally forced and unbearable every time he is on screen.The Coca Cola Kid may be an even bigger mystery than Sweet Movie, but the mystery is not contained in the material, it was there at inception: why did Makavejev make this mess?
wes-connors Jetting to Australia on a business trip, Coca-Cola marketing expert Eric Roberts (as A. Becker) has trouble finding an American newspaper and tries to fend off advances from sexy secretary Greta Scacchi (as Terri). She wants to have sex with Mr. Roberts desperately - and won't take "no" for an answer. His mind is more on how to get her tenacious father, eccentric cola producer Bill Kerr (as T. George McDowell), to realize "Coke is it!" The locals have been strangely alienated from America's favorite soft drink. Roberts is famous for tripling Coke intake, but the small Australian community doesn't partake...Dusan Makavejev directs this stylish, but disconnected satire. It seems off-track by the time Roberts attends a gender-bending outing; possibly, this is Ms. Scacchi further testing his sexual availability. She and scene-stealing little Rebecca Smart (as Rebecca aka "DMZ") have a show-stopping nude shower scene; maybe this is to be taken as the pause that refreshes. David Slingsby does well as a fawning waiter who mistakes Roberts for a CIA agent. The original power pop Coca-Cola jingle written by Tim Finn (of Split Enz) is excellent. Absurdity is the rule of thumb, and Roberts' mannequin-like performance fits.****** The Coca-Cola Kid (5/85) Dusan Makavejev ~ Eric Roberts, Greta Scacchi, Bill Kerr, David Slingsby
Matia Hay Makavejev's recipe for finally making some money. And it works! This is in the same time his worst and most famous movie. The stupid Hollywood comedy part and casting attracts random public and secures watchability for everyone, and the other art part was fun to make in his own surrealist style and observe the reactions, including the one from the coca cola company. How did a Serbian avanguard director get to organize such a team and set (action star Eric Roberts as an American marketing guru sent to Australia) remains a funny mystery to me. Every Makavejev movie is completely different so even here it was hard to imagine where will the movie go, this is the first one that made me laugh. Eric is actually very good, Greta Scacchi even better(!), and i also liked the guy with pipe, all the acting is decent, but i think the real star is the little girl (Rebecca Smart), she's just brilliant. So this is basically a crossroad: if you liked the part that made "no" sense google Makavejev, otherwise keep with Eric Roberts.
Pat1973 I love Eric Roberts but what is this movie about? I know what the premise is about but dam was this movie horrible! Eric is a strong talent in this dark-comedy but I swear that song is the only thing I really liked! I just bought the movie for Eric and that awesome song! The song gets 4 stars but the movie out of 4 star gets a 1/2 star. Love ya Eric but this was not for me!