We're in the Money
We're in the Money
| 26 August 1933 (USA)
We're in the Money Trailers

After the last human has left the department store, the toys proceed to the music department where they start performing the Warren/Dubin song "We're in the money". The money soon joins for a chorus, as well as display dolls in the wardrobe department.

Reviews
Nonureva Really Surprised!
MamaGravity good back-story, and good acting
Huievest Instead, you get a movie that's enjoyable enough, but leaves you feeling like it could have been much, much more.
KnotStronger This is a must-see and one of the best documentaries - and films - of this year.
Horst in Translation (filmreviews@web.de) Legendary animator Rudolf Ising's "We're in the Money" is a 7-minute cartoon from 1933, so this one will have its 85th anniversary next year already. It is a Schlesinger production distributed by Warner Bros and this black-and-white animated short film is still from a time that may have counted already as the Golden Age of Animation, but not at its peak yet. It is a work we have here that is acceptable because these mediocre cartoons were needed to carve the path for the greatness about to come. It's Toy Story from soon a century ago. Toy stores and the toys coming to life was a premise they did on more occasions back then in animation. This one is not at all about fun really, but the focus is on experimenting with animation and even more so with sound really as the film's title is also a song used in this little movie. The fact that the term "in the money" is not really common today anymore also shows you how old this one is. It's really only worth seeing for the very biggest lovers of old cartoons. Everybody else can skip it without missing much. I give it a thumbs-down. Not recommended.
Edgar Allan Pooh . . . WE'RE IN THE MONEY, and listen to that haunting lyric, "We've never seen a headline about a breadline--Today." (To recap, that means we DID see a soup line yesterday, and expect to line up in the queue for drinking water tomorrow, but we found enough pennies in the sidewalk cracks to SKIP the breadline--and the breadline headlines--Today.) "What's a breadline?" those from totally sheltered backgrounds may be asking. It's America's Once and Future Fate. As Warner Bros.' live action feature HEROES FOR SALE documented the same decade that they released WE'RE IN THE MONEY, America's War Veterans got a tiny taste of breadlines--in which the Fat Cat One Per Centers scrape a few of the many crumbs off their plates for the starving American Majority when their Greed has made the whole nation as Bankrupt as Trump--in the 1930s. The Coming Deluge will make breadlines the norm, with Life as we Knew It ending. With the Fox "News" contingent of the U.S. Military set to cram Trump into the White House Win, Lose, or Withdraw, and the Presidential "Tie"-breaking American Supreme Court fiendishly sabotaged, the entire U.S. power\banking\water\sewage grid will collapse within a month of Trumpenstein Day. So you'd better memorize the lyrics to WE'RE IN THE MONEY now while you still have access to Electricity and Communication, and pray that the Trumpsters will have the Decency to revive Breadlines!
tavm This is one of three Merrie Melodies cartoons based on songs from Gold Diggers of 1933 that was included on that movie's DVD. This was a Harmon-Ising production and it has toys coming to life singing and playing the title song to amusing life though I laughed heartily when the carbon heads of Laurel & Hardy did some nonsense gibberish. The movements were pretty good especially when one of those human toys was playing on the xylophone with his feet. Oh, and the coins in the cash register with the presidential heads were also amusing when they were singing. Really, I was just charmed by the whole thing so on that note, We're in the Money is worth a look for anyone interested in these early talkie cartoons.
Lee Eisenberg There were a few instances during the 1930-35 Warner Bros. cartoons when inanimate objects came to life, but the Termite Terrace perfected the genre in the late '30s. "We're in the Money" has a gaggle of toys dancing to the title song in a department store. Frank Tashlin's cartoons "Speaking of the Weather" (about magazines), "Have You Got Any Castles?" (about books) and "You're an Education" (about travel brochures) were the first really clever cartoons in which azoic things animate themselves. Later there was Bob Clampett's "Goofy Groceries" (about various objects in a supermarket), and finally, the crowning achievement, Clampett's "Book Revue" (books again). I saw the latter several times when I was a little boy and naively laughed at it, but didn't really understand it until I saw it when I was twenty-two.Anyway, this one is good as a historical reference.