LastingAware The greatest movie ever!

Sharkflei Your blood may run cold, but you now find yourself pinioned to the story.

Portia Hilton Blistering performances.

Anoushka Slater While it doesn't offer any answers, it both thrills and makes you think.

Chrysanthepop Vít Klusák and Filip Remunda come up with an innovative idea to film a documentary comedy about advertising a supermarket...that doesn't exist. The film shows the viewer the whole process from planning, advertising to building a 'front'. The only part that hasn't been done is the making of the actual supermarket. Through this film they show the power of advertisement, which is a multi-billion dollar industry and the influence it has on the common citizen and that corporate companies really know every button to press in order to successfully manipulate consumers.In this film, thousands of people excitedly gather together, with family or friends, to 'raid' the non-existent supermarket which is to 'open' at 10:00. Some have even arrived as early as 7:00 a.m. 'Ceský Sen' has sparked a lot of controversy. Many Czech people were infuriated as they felt betrayed and conned and infuriated that the government spent so much money on advertising. Vít Klusák and Filip Remunda have tackled significant issues and pointed out how people have almost become 'pawns' to corporate industries.'Ceský Sen' is also a well made film. Shot in mock documentary style, Klusák and Remunda bring a lot of humour while touching on various issues relevant to today's economy. Even though they have angered a lot of people, they have awakened many through their poignant film.

Roland E. Zwick The main problem with the documentary "Czech Dream" is that isn't really saying what it thinks it's saying.In an audacious - I hesitate to use the word "inspired" - act of street theater, Vit Klusak and Filip Remunda, two student filmmakers from the Czech Republic, pulled off a major corporate hoax to serve as the basis for their movie: they deliberately fabricated a phony "hypermarket" (the Eastern European equivalent of Costco or Wal Mart Super Store), built an entire ad campaign around it - replete with billboards, radio and TV spots, an official logo, a catchy theme song and photos of fake merchandise - and then waited around to see just how many "dopes" would show up to their creation on opening day. They even built a makeshift façade to convince people that the store itself actually existed.One might well ask, "Why do such a thing?" Well, that's a very good question, but the answer the filmmakers provide isn't all that satisfying a one. Essentially, we're told that the purpose of the stunt was to show how easily people can be manipulated into believing something - even something that's not true - simply through the power of advertising. And the movie makers run for moral cover by claiming that the "real" (i.e. higher) purpose for the charade is to convince the Czech people not to fall for all the advertisements encouraging them to join the European Union. Fair enough - especially when one considers that the actual advertisers who agree to go along with the stunt declaim against the unethical nature of lying to customers, all the while justifying their collaboration in the deception by claiming it to be a form of "research" into what does and does not work in advertising. In a way, by allowing themselves to be caught on camera making these comments, these ad men and women are as much dupes of the filmmakers as the poor unsuspecting people who are the primary target of the ruse.But, in many ways, the satirical arrow not only does not hit its intended target, it ironically zeroes right back around on the very filmmakers who launched it. For it is THEY THEMSELVES and NOT the good-hearted and naturally trusting people who ultimately come off as the unethical and classless ones here, as they proceed to make fools out of perfectly decent people, some of them old and handicapped and forced to travel long distances on foot to get to the spot. And what is all this supposed to prove anyway? That people are "greedy" because they go to the opening of a new supermarket looking for bargains? Or that they're stupid and gullible because they don't suspect that there might not be an actual market even though one has been advertised? Such vigilance would require a level of cynicism that would make it virtually impossible to function in the real world.No, I'm afraid this smart-alecky, nasty little "stunt" only proves what complete and utter jerks the filmmakers are for making some really nice people feel like idiots. And, indeed many of them, when they finally discover the trick that's been played on them, react with a graciousness and good humor I'm not sure I would be able to muster were I to find myself in their position.I'm not saying that the movie isn't gripping - something akin to witnessing a massive traffic accident in action - but, when the dust has finally settled and all the disappointed customers return red-faced and empty-handed to their homes, we can safely declare that they are not the ones who should be feeling ashamed.

milo970 after weeks of advertising at the tax payers expense via a student grant; about 2000 hapless consumers including the aged and handicapped listen to preposterous ribbon cutting speeches and charge/jog while complaining about lack of parking across a paddock to find the hypermarket is a canvas facade on scaffolding. Listening to amateur Czech consumers angry abuse about the perpetrators is a very funny thing!The build up was painful as filmmakers attempt to poke obvious jibes at the likes of BBDMs Czech office that helped them create a radical campaign. About as funny as most non-English speaking comedy; "look Vladimir, he throw pie in face!".....yes, we've seen that one...sigh...welcome to the West. But it was worth it to see the irate responses of the elderly and confused.Why? When the filmmakers were finally quizzed. I believe their point was that citizens blindly obey and will go to the EU referendum the same way. The Govt and big business are lying to us. 'Look…' they say; 'we just paid them to do the same thing.' If you enjoy the spoutings of incensed people, Milo says check it out.

francesca (frances-29) are we really that stupid? sorry but it seems so.. great idea..the guys that actually did this are amazing and so down to earth..they showed up at tiff (well, one of them did) and you could really realize who comes up which such ideas...young freaks (and it's a compliment) that are convinces that something they do can actually change the way people think, even if at a small range (perhaps far too small)..has it changed anyone? well, the czechs may have some unresolved problems (the boys are actually suing the government :))..but it seems as the movie continues its road along europe it becomes more obvious that such a prank was all so needed..a wake up call maybe for europe..to ad or not to ad..to believe everything they sell or not to believe anything they sell