Tupperware!
Tupperware!
| 09 February 1994 (USA)
Tupperware! Trailers

The remarkable story of Earl Silas Tupper, an ambitious but reclusive small-town inventor, and Brownie Wise, the self-taught sales-woman who built him an empire out of bowls that burped. Brownie was an intuitive marketing genius who trained a small army of Tupperware Ladies to put on Tupperware parties in living rooms across America in the 1950s. She rewarded her sales force with minks and modern appliances at extravagant annual jubilees which the company filmed. her saleswomen earned thousands, even millions, selling Tupperware. And the experience changed their lives.

Reviews
Softwing Most undeservingly overhyped movie of all time??
Neive Bellamy Excellent and certainly provocative... If nothing else, the film is a real conversation starter.
Calum Hutton It's a good bad... and worth a popcorn matinée. While it's easy to lament what could have been...
Quiet Muffin This movie tries so hard to be funny, yet it falls flat every time. Just another example of recycled ideas repackaged with women in an attempt to appeal to a certain audience.
idida720 Despite the interesting twist concerning that poor woman Brownie they propped up and then dumped, this was the one & only episode I have ever seen of this beloved series that I was not in love with.Maybe it was more aimed toward women, or toward history buffs more interested in recent business accomplishments than I am - as opposed to earlier historic business accomplishments (railroads, whaling, hard labor stuff).American Experience has always impressed me in its ability to dive deep down enough to make you feel smart, insofar as it goes deeper than an equivalent documentary on, say, The History Channel. Thus you'll know more about a subject in an hour of American Experience than a Discovery Channel show on the same topic. Same concept applies, but in this instance, as a guy, I felt like... "I don't think I care about this" Sorry. This was how I felt.This series is utterly phenomenal. It can create interest in a subject for you from absolutely nowhere. I experienced this after seeing The Donner Party, and Into the Deep: America, Whaling and the World - now I can't get enough about survival at sea, westward expansion stories, and even anthropology. But Tupperware? Yeah I just don't care. I don't care about the business part either. I feel bad for Brownie, but I don't think they needed an entire hour to teach me about a business empire that was created around plastic tubs for my sandwich. Perhaps the point was too nuanced. It's not the first time I was frustrated in American Experience's reluctance to put too fine a point on something. In terms of empowering women, they did a much better job with Amelia Earhart's episode, though they could have done better with the theories surrounding her disappearance. Unbeknownst to most people, the "crash & sink theory" has never been that popular with people that knew about the post-crash radio transmissions that went on for days after she disappeared.If Tupperware parties and the whole business in general was built on Brownie's shoulders, then she should have flipped out every time something was going wrong and insist that they pay her more, rather than compensate her less and then dump her. Maybe I am being reductive. Either way I had trouble relating to each and every part of it.I have said several times on here and elsewhere that it is the best documentary series of all time. I chalk my disinterest in the Tupperware episode to the fact that I didn't find Brownie's story that compelling, and my sex plays a role in this too. But I watched the whole hour. If it were any other show, and the show was going to be called "Tupperware!", there is no way in hell I would have watched. I did watch.This one though...Not one for my collection.Sorry American Experience, this brings your score from a 100% A+ scores to a 99.999999%, which, when I apply my scale, still leaves you with a 100% perfect track record and an A+ from me :)
MartinHafer I had assumed that this film was a documentary about the Tupperware company and its history. Well, that's not exactly what it's about--but it's about a portion of the history of the company. It's all about the early years of Tupperware--a company started by a man named Tupper. Soon after creating these really innovative kitchen productions, sales were only okay and SHOULD have been better. When a lady named Brownie Wise found the products, she loved them and thought they were not being marketed correctly. So, she contacted Tupper and suggested they be sold at parties--Tupperware parties. Not surprisingly, Tupper hired her and soon sales went through the roof and the company grew and prospered. And, a strange new culture was created--an almost cult-like devotion to the company and a new way for women to find meaningful work. But, despite being a great success story, in the end, it all became screwed up--and it's really up to you to see this film and find out why.I liked this film because it is a great illustration of the idea that history does NOT need to be about wars and dead white guys. It can be fun and cultural--and topics as mundane as Tupperware are fair game. Interesting, but I do wish that history post-1957 had been covered as well. Worth seeing...
nobody23 I found this while browsing PBS' offerings form Netflix. It sounded so crazy had to view it.Oh boy, is it interesting! Not only from the business angle, but from the social as well. The snapshots and videos of the earliest Tupperware parties show the ladies are dressed *beautifully*, a far cry from the grudging obligation such events are today. Also Brownie Wise's clothing was always so much better than any so-called career dressing seen in department stores today.Sorry to digress on the fashion angle. It's a fascinating study of both business and culture in the 1950s and 1960s.(I just wish I could have seen it in Savannah as did the earlier poster -- beautiful city!)
FreedByFiction I just saw this film at the SCAD (Savannah College of Art and Design) Film Festival and I found it to be an interesting testament to '50s society and women's social status in that period. The interviews are great (some hilarious) and the stock footage is fascinating enough to make the humble subject of the history of Tupperware an enjoyable watch. The director answered questions after the screening and she is definitely a documentary master.
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