Pregnancy, birthing and parental care are strongly charged social roles. The partly absurd public discourse about them – reinforced by hyper-positive media images and stereotypes – makes natural concerns feel less and less natural. Evolutionary necessities have been turned into ciphers whose collective emotional over-forming leaves next to no space for personal experience. In this phase of life, self-awareness and external perception often diverge substantially. There is usually little room, neither for fears and doubts nor for any other emotion, outside the generally prescribed bliss. Prenatal stages of development seem pre-defined, standardised, tried and tested. Little can be done “right”, much “wrong”. Every decision for or against a pre-natal optimisation measure counts. Nothing is left to chance.