McLibel
McLibel
| 20 May 2005 (USA)
McLibel Trailers

McLibel is a documentary film directed by Franny Armstrong for Spanner Films about the McLibel case. The film was first completed, as a 52 minute television version, in 1997, after the conclusion of the original McLibel trial. It was then re-edited to 85 minute feature length in 2005, after the McLibel defendants took their case to the European Court of Human Rights.

Reviews
Infamousta brilliant actors, brilliant editing
Grimossfer Clever and entertaining enough to recommend even to members of the 1%
InformationRap This is one of the few movies I've ever seen where the whole audience broke into spontaneous, loud applause a third of the way in.
pointyfilippa The movie runs out of plot and jokes well before the end of a two-hour running time, long for a light comedy.
dkbengel As a West Coast "California" Liberal now living in Texas, I spend a lot of time faced with anti-Liberal rants. And after watching 'McLibel' I see why most conservatives dislike my kind so much. This film was most likely meant to be educational, entertaining and more than a little political with a Loberal slant. However it just comes off as hack-kneed and reactionary. My favorite moments were the following: 1) To show how McD's was bad for us, the film makers show us a fat man walking PAST a McDonald's in London, 2) The moment when our hero said that the English Legal System was unfair because he and his associate (as the Defendants) had to actually PROVE what they were saying was true while McDonald's (as the Plaintif) could just sit there ... Um, yeah, 3) The defendant's admitted ignorance of the legal system their refusal to refer to the judge in the case as My Lord, as is traditional in England, 4) When the defendant refers to the poster of Ronald McDonald in his son's play school as McDonald's "Taking over", 5) Referring to a visit to his son's play school as "pernishes".Seriously, you would have to be brain dead to not actually laugh at the ridiculous nature of these comments. In no way is this film helping the Liberal movement in either the United States or in the U.K. In fact, is my belief that this film and the actions of it's "heros" undermine the very useful and very real work of those of us who are trying to make the world a little more fair.Coupling these things with the VERY poor film making techniques made this film a real bust for me. If I could say one thing to the film maker it would be to stop wasting your time and mine and actually HELP those of us trying to make REAL change. Trying to bring McDonald's down is a fool's errand. Of course, maybe that's all I should expect from a pack of fool's with a camera.
film_riot Mr. Everyman and Mrs. Everymen, Dave Morris and Helen Steel distributed flyers, on which they criticized the fast food company McDonald's for their business practices, concerning environment, health risks and advertising amongst others. Because of UK law McDonald's could sue them and ultimately also win the case. However, long term results of Steel's and Morris' engagement were that in the year 2004 the law was changed and McDonald's image suffered an enormous loss. What they've done was important, but Franny Armstrong's documentary "McLibel" shows that an interesting story alone doesn't make a good film. First, the look of the film is held very conventional, meaning that it just looks like your usual TV documentary. The direction is not very imaginative, given that there are mostly the interviews, where I was missing counterweight. The re-enacted scenes were pointless for me, I mean, what should they prove? Just enforcing the emphasis on the David vs. Goliath story, rather than giving an unemotional and for that much more impressive view on this case.
armadillo_smuggler To the previous poster, justsomeregularguy, who equivocates the producers of this film to multinational corporations, please explain to me how this documentary has made tens of billions of dollars per annum, like a multinational worth their salt does. Your whole argument, and your anger over a certain type of filmmaker or person fails with a fallacy of that caliber. Read Adorno's The Culture Industry and get over it.I am SO sick and tired of people accusing any and all director or filmmaker of cashing-in by copying or riding on coattails of others just because they see the flood of remakes/ripoffs/plaigarisms bouncing between Hollywood, Bollywood and Asia (aka The 2006 Oscar winner) and apply that in all cases: Another baseless equivocation! Quite simply, a film like this will hardly make ANY money off direct sales. Most documentaries make their money back due to library acquisitions and television broadcast rights. I really have to question the mind that thinks that a documentary like this is made motivated by greed. Films like the Corporation and Super Size Me are exceptions, and frankly the whole "documentaries are the new blockbuster" paradigm is also way past its sell-by date, and to buy into that is to accept what amounted to hype in the first place. For every Incovenient Truth there are thousands of conventional narrative films. We notice those docs because of their exceptional nature in the film marketplace. Again, McLibel is not exactly Spider-man 3. Let's please keep things in perspective. If anything, you give this film you seem to be angry at way too much credit. You also indirectly insult filmgoers by assuming we're all suckers and wouldn't be able to see past a rip-off and you attempt to privilege yourself as if you know better, by proxy. If anything, it's whatever amount of attention the Palme D'Or has brought to Ken Loach's work that might get some more people to see this. Finally, films of the same subject and type have been made in close proximity to each other; it's called a zeitgeist, and more than one person can tap into it at the same time. The Illusionist/The Prestige for example. Superficially: Costume dramas with magic. On any other, non-reflexive level: Totally different narratives.
Steven McLibel is the story of a single father and a part time bar worker, who were taken to court by McDonalds. Thus causing the longest libel trial in British history and the biggest PR disaster in corporate history. All because two people refused to say sorry.In the documentary Dave Morris comments that if there is a David vs. Goliath story then Goliath is the public, and David is the corporation.So if anybody is worrying that this documentary provides a one sided view of events, they should relax as McDonalds has a million dollar marketing campaign, whilst Dave and Helen had nothing, not even legal aid.And this is their story, of how they continued to fight against impossible odds, increasing court decisions against them and revelations that McDonalds had used private detectives to spy on them.It is appropriate that this story be told in classic Low Budget style, as Franny Armstorng armed with her Dad's camera embarked to tell their story not knowing that it to would take years of her life.The film contains re-enactments by Ken Loach and in this re-released version brings us up to present day as having finished the libel trial, Helen and Dave took on the British Government in the European Court of Human rights, challenging the governments libel laws. Laws that McDonalds had for years used against institutions like the BBC and the Guardian newspaper.Finally available on DVD McLibel is a great addition to a growing library of material on the Globalisation debate, achieved by two people who believed in what they were doing and one filmmaker's dedication to their story.