It's Love Again
It's Love Again
| 30 May 1936 (USA)
It's Love Again Trailers

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs. Smythe-Smythe, Elaine decides to impersonate the lady, in hopes that the publicity will land her the big break she's been looking for.

Reviews
Softwing Most undeservingly overhyped movie of all time??
Executscan Expected more
GarnettTeenage The film was still a fun one that will make you laugh and have you leaving the theater feeling like you just stole something valuable and got away with it.
Marva-nova Amazing worth wacthing. So good. Biased but well made with many good points.
JohnHowardReid Copyright 30 August 1936 by Gaumont British Picture Corporation of America. New York opening at the Roxy: 22 May 1936. U.S. release: 12 May 1936. U.K. release through Gaumont-British: May 1936. Australian release through 20th Century-Fox: 26 August 1936. 9 reels. 83 minutes.SYNOPSIS: An aspiring singer/dancer cashes in on the publicity generated in a newspaper gossip column about a big-game hunter, Mrs Smythe-Smythe. Unbeknown to her, Mrs Smythe-Smythe is merely a figment of an eager young reporter's imagination.Directed with pace and style, its cleverly amusing script peppered with three or four charmingly tuneful and/or witty songs, and most ingratiatingly acted throughout, It's Love Again is one of my favorite Matthews musicals. Jessie herself is in such absolutely top-flight form (double pun intended) it's hard to decide whether she's more wonderfully gifted as a light comedienne or as a smooth singing, admirably acrobatic dancer.Although Jessie is given more than ample opportunities to shine, there's yet enough room in the ingenious script for a marvelous host of supporting characters. Young does surprisingly well by the romantic lead, playing with both charm and spirit and singing and dancing with laudatory finesse.For the lead support role of Archie Raymond, the producer was fortunate to secure the rare services of Ernest Milton, a famous Shakespearean actor who made but very few films. Milton brings a superbly mock-serious touch to what is nothing short of a brilliantly rendered interpretation. His performance alone is worth a thousand ducats; and the astonishing moment when Olive Sloane sweeps into his room and the two of them sit at the piano joyfully rendering "When You Wore a Tulip" while Jessie stares at their backs in dismay, definitely deserves listing in anyone's catalog of Unforgettable Scenes in the Cinema.Although up-staged for the first and only time in his comic career, Sonnie Hale still has some choice bits of business. One of his most amusing scenes he shares with his real-life father, Robert Hale, here playing a tiger hunter and India expert. (Sonnie's name is Robert too, hence the "Sonnie" sobriquet). He also has to compete for laughs with Robb Wilton who manages to turn to his own delightful advantage such exquisite encounters as his confrontation with a risibly elderly group of startled, typically British club members.When she is not dancing solo or being partnered with diffident but able Young, Jessie has two fascinating duets with Cyril Wells. Jessie leads, but the skill with which Cyril keeps up with her is truly amazing. He must be the only male partner she ever had who could not only accurately mirror her more strenuous passes but impart to their dancing a full measure of his own personality as well.I could continue on with this catalog of the movie's delights for some pages yet. It seems churlish not to mention Athene Seyler's pleasurable contributions or to pass over villainous Cyril Raymond. And on the technical side, at least two or three paragraphs on Alfred Junge's startling sets and Joe Strassner's incredible dresses seem called for. Nor should I forget the most attractive photography, so artistically supervised by Glen MacWilliams. As for Saville's meticulously stylish yet seemingly light and gossamer direction, such creative entertainment deserves a whole page. In short, It's Love Again is so chock-full of enjoyment, it's a film I want to see again. And again. And again.
spj-4 I've seen a few Jessie Matthews' musicals on late-night TV & they are all enjoyable. I regard her as an underrated talent from her era as I hadn't heard of her until the last few years. She has an effervescence & innocence about her that is ideally suited to such light & breezy productions & her almost accidental forays into fame & fortune."It's Love Again" is my personal favourite as the songs in it are mostly very appealing. It also gains from having a youthful Robert Young as a leading man & the settings for the musical numbers are impressive. This is much better than a typical time-filler of a late-night movie!
Kalaman "It's Love Again" is my second Jessie Matthews musical. After watching her previous merriment, "First a Girl"(1935), I wanted to see more of her work. And "It's Love Again" is every bit as spirited, frolicsome, and enthralling as that one. It is characterized by grand production values, lovely gracefully directed dancing numbers, and some agreeably enchanting songs - especially the title song, which for some reason I can't seem to forget, even though I've seen the film only once. Ms. Matthews herself – a radiant, willowy, longed-legged radio soap star turned singer/dancer - is a joy to watch. The effortless way she dances, moves, or sings is quite astonishing, makes you wonder why she is little known. As in "First a Girl", "It's Love Again" features Matthews impersonating another persona, only to discover later her true self. Here, she is dancer, Elaine Bradford, who impersonates a mysterious, alluring British celebrity named Mrs. Smythe-Smythe who spends most her of time in India hunting tigers. Elaine jumps into the role in order to gain fame and impress the show biz manager Archie Raymond (Ernest Milton) of her true talents. The celebrity is concocted by Peter Carlton (Robert Young), a slack but fearless gossip columnist looking for a big break and falls in love with Elaine. Their romantic moments are marvelously sweet and endearing amidst the chaos of dancing and singing. Victor Saville's direction has its occasionally polished slickness, with its penchant for large-scale, Busby Berkeley-like production numbers. The plot can get a bit tiresome as it proceeds - the constant obsession with Peter's invention Mrs. Smythe-Smythe is really trite and overdone. However, it doesn't get in the way of the glorious numbers and the charming rapport of Ms. Matthews and Mr. Young. Though it scarcely turns up in some circles as far as I know - "It's Love Again" is worth seeking out if you haven't seen it already. Like so many of the best 30s musicals, you will ultimately be left with a feeling of utmost joy and ecstasy.
MGS Very fresh, even tho' made over 50 yrs ago.
Similar Movies to It's Love Again