Diagonaldi Very well executed

Claire Dunne One of the worst ways to make a cult movie is to set out to make a cult movie.

Matylda Swan It is a whirlwind of delight --- attractive actors, stunning couture, spectacular sets and outrageous parties.

Jemima It's a movie as timely as it is provocative and amazingly, for much of its running time, it is weirdly funny.

Fella_shibby I saw this with my family in theatre in 2013. As a fan of horror movies this film was worth the time n money. It started like a psychological drama about a magician performing tricks who is having hallucinations bah his dead sister. It is a very creepy film with eerie ambiance. The supernatural aspect was properly dealt with. The old abandoned house, especially the elevator was truly eerie. Later thru hypnosis we come to know that the lead character is paranoid bah his step mother being a witch. It has a decent twist towards the end. The movie was engaging and suspenseful. Emraan Hashmi acted well. He was lucky to b surrounded by three hot females in this film. Konkana gave a good creepy performance. Horror fans will not be disappointed.

rahuljonathan-nair What's Good: An unfamiliar terrain of Supernatural thriller which is sliced straight from native folklores. The film maintains its enthralling suspense for the entire first part. What's Bad: Plotted around stereotypical myths of Black Magic, the film tends to get predictable at places. Kalki's character did not make any sense. The climax was shabbily done and was a clear disappointment. Loo break: A couple of them post interval. Watch or Not?: Ek Thi Daayan is a rivetingly thought film. An enticing beginning, a well fitted melodious background score, this film will successfully spook you out. However, the film loses its momentum drastically in the second half. Not a cult film, the film deserves a pat only for the powerful performances of Konkona and Emraan.

Tanay Chaudhari After watching "Ek Thi Daayan" I could confirm that it's a film that definitely elevates the image of "horror/thriller" genre in Hindi films. Even though the film loses it's touch by the end of the second half, I was all spooked-up with friends and enjoyed my first experience of watching a horror film in a film theatre, which also had to have a dim projector that surprisingly added to the eeriness of the film. Emraan Hashmi came out really well in his role of a magician with a haunted past, who tries to fight his fixation with the memories of "daayan" that weren't leaving his present. The leading ladies - Konkona Sen Sharma, Huma Qureshi and Kalki Koechlin did well, esp. Mrs. Sharma who was most convincing. The supporting roles of Pawan Malhotra and Rajatava Dutta were nicely involved, too. The most outstanding qualities of the film were its sound design (by P.M. Satheesh) and screenplay (by Mukul Sharma and Vishal Bhardwaj), that actually keeps viewers stuck to their seats through the times. The first time director, Kannan Iyer, did well handling a tough theme and is already being lauded for his approach. The editing has always been handled smartly by Sreekar Prasad and the cinematography by Saurabh Goswami was done well, too. The music was surprisingly not so catchy, more so because it was from Vishal Bhardwaj with the exception of "Yaaram" (penned by Gulzar ji), though the background score (by Clinton Cerejo) was enriching. Overall, the film does provide with plenty of thrilling moments, esp. in the first-half and even though the film may seem to get slightly conventional and abrupt by the climax which is sort of a pull down, but it's still worth watching and rather is enjoyable on the whole.

amit151977 Good work done by KANNAN IYER.and well written by Vishal Bhardwaj.The story is like our childhood's witch tail told by many many times but the presentation is good.In the first half of movie you will see an very good combination of DRAMA,HORROR and ACTING.Imraan Hasmi (Beejoy Sharad Mathur a Magician aka BOBO) and Konkana Sen Sharma did justice to their roles.Some very good magic tricks are also watchful. When Gulzaar and Vishal Bhardwaj come together results a very good music album.Song "TOTE UD GAYE" and "KALI KALI AANKHON KA" are awesome,overall a good music.Second half of movie is an un-necessary twist,in fact movie should end in first half itself.you will see nothing new happening in second half yet you can watch it for twist and happy ending like always happen in Hindi cinema.Overall somebody telling witch's story in Hindi cinema first time with very good background music,with very good songs but with an very ordinary climax.